Executive Summary: Kevin Raachi Scheme – London’s Ultimate Streetwear Brand

Kevin Raachi Scheme is London’s leading clothing brand, setting the standard for youth and rap gangsta fashion with a bold, unapologetic style that speaks to the streets. Founded by Kevin Rutchie, the brand blends high-end urban aesthetics with raw street energy, making it a favorite among rising artists, cultural influencers, and trendsetters.

With a deep connection to the UK’s underground rap scene, Kevin Raachi Scheme creates authentic, statement-making pieces, including oversized hoodies, premium tracksuits, graphic tees, and signature accessories. Every collection is a tribute to self-expression, resilience, and the grind, embodying the spirit of those who hustle hard and rise against the odds.

Manufactured with top-quality materials and meticulous craftsmanship, the brand merges streetwear with luxury, ensuring each piece is as durable as it is stylish. Limited-edition drops, exclusive collaborations, and high-profile endorsements have propelled Kevin Raachi Scheme to the forefront of UK fashion, making it the go-to label for those who live and breathe the culture.

With a strong social media presence, strategic partnerships, and a loyal fan base, Kevin Raachi Scheme is not just a brand—it’s a movement. As it continues to expand globally, it remains dedicated to empowering the streets, turning raw ambition into a worldwide fashion statement.